-52% cost per booked estimate
Roofing Case Study: 52% Lower Cost Per Estimate
Roofing Company — Tampa, FL
“Every other agency sold us dashboards. These guys sold us a pipeline. Cost per booked estimate dropped in half and our close rate went up.”
Spend was healthy, but a large share of booked estimates were unqualified and never converted.
We tightened targeting, added qualification questions at intake, and automated nurture for slow-moving homeowners.
Cost per booked estimate fell 52% while close rate rose on the estimates that remained.
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We will review how customers find, evaluate, and contact your business, then identify which gaps deserve attention first.