Your business, on a digital billboard your customers actually see.
Not a highway sign — billboard-style ads on Facebook and Instagram, targeted to the people in your service area. Low cost, low obligation, and built to make your business the name locals already know.
Awareness and recall — no fixed ROI promises, just consistent local presence.
Awareness you can finally afford to run.
You know you should be doing something to stay visible — but a full advertising program takes budget, time, and platform knowledge most operators don't have spare. Digital billboard ads scratch that itch: a managed, always-on presence on the social platforms your customers scroll every day.
Highlight your services, a product, a cause, or the work you're proudest of. The goal is simple — more digital traffic, more eyeballs, and a name that Meta and Instagram users in your area remember you by.
And because it's built by OIS, it pairs naturally with your Local Authority work: billboards make you show up all over the digital landscape, while Local Authority makes sure what people find when they look you up wins the job.
Why local businesses run billboards.
Stay visible where your customers already scroll
Your neighbors spend hours a day on Facebook and Instagram. Digital billboard ads keep your business name, services, and work in their feeds — so you're the name they already know when a need comes up.
Build familiarity before customers need you
Keep your services, work, and business name in front of local audiences so potential customers have more opportunities to recognize you when a need arises.
Go beyond occasional post boosts
Instead of relying on one or two isolated boosts, maintain an organized campaign with defined audiences, multiple ad variations, and ongoing management.
Expand local reach and impressions
Structured targeting and creative assets in campaigns designed to expand local reach and impressions across your actual service area.
Low cost, low obligation
No big retainer, no long contract. This is the approachable way to finally do something about visibility when a full ad program isn't in the budget yet.
A real campaign, not a guessing game
Defined audiences, managed ad variations, and consistent presence — run for you, so you don't need the time or the Ads Manager knowledge to keep it going.
Two ways to show up.
Straightforward pricing. Ad spend is billed by Meta directly to your account, so you always see exactly what went to the platform.
Billboards Presence
$97 one-time setup
$397 / month
$300–$600 / month ad spend to Meta
- ✓1 location
- ✓1 campaign
- ✓1 ad set targeting 1 service area
- ✓1–2 managed ads
- ✓Your images and video, edited to fit
- ✓Your approval before anything goes live
Billboards Plus
$197 one-time setup
$497 / month
$400–$800 / month ad spend to Meta
- ✓Up to 2 locations
- ✓1 campaign
- ✓Up to 2 ad sets for up to 2 service areas
- ✓Up to 5 managed ads
- ✓Two creative refreshes a month
- ✓Reporting on audience and creative performance, with comparisons
- ✓Your images and video, edited to fit
- ✓Your approval before anything goes live
Your content. Our management. Your approval.
You send your media
Photos and video you already have — jobs, team, work you're proud of. No shoots, no production days.
We build the ads
We edit your media to fit the placements, write the ads, and set up targeting for your service area in your own Meta ad account.
You approve, we run it
Nothing goes live without your sign-off. Once approved, we manage the campaign and keep your presence consistent.
What to expect.
Is this a lead-generation product?
No — and we won't pretend it is. Digital billboard ads are awareness and recall. They make your business familiar in your service area so that when someone needs what you do, your name is already in their head. There is no fixed ROI promise attached to this service.
Are these physical billboards?
No. These are digital billboard-style ads that run on social media — Facebook and Instagram — targeted to the people in your service area. Nothing printed, nothing on the highway.
What do you need from me?
Your images and video. We edit them to fit the placements, build the ads, and get your approval before anything goes live. No photo shoots, no production days.
Who owns the ad account?
You do. Campaigns run in your Meta ad account, and ad spend is billed by Meta directly to you — you always see exactly what went to the platform.
How does this fit with the Local Authority System?
Billboards build recognition; Local Authority makes sure that when people look you up, your reviews, profile, and website back it up. Awareness plus credibility is what turns a familiar name into a called number.
Be the name your area already knows.
Low cost. Low obligation. Real local presence.